Tag Archives: Web 2.0

Web 2.0 and Social Media for Business 2nd Edition

The 2nd Edition of the free textbook, Web 2.0 and Social Media for Business from Ventus /Bookboon is now available from this Website: http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook

It includes a number of new topics with a full chapter expanding coverage of Twitter and a section on Instagram. This book is a great resource for anyone using Social Media in business or trying to decide how to best develop a strategy for using Web 2.0.

The book can be loaded on a e-reader for easy access. Take a look!!

Social Media for Business Image.


Blog Personality

Image from: PresenterMedia.com

Effective use of blogs in a business setting requires understanding several key attributes. Among these are: voice, frequency, style, and passion. Each attribute represents a component of an overall personality for the blog and will determine the types of audience that will find the blog useful or interesting. Blogs can be written from many different perspectives. A blog’s voice refers to the way the entries are presented and worded. For most blogs, this means a departure from a journalism type voice where facts and events are described, and instead creating an everyday conversation that makes the messages sound personal to the readers. Most blogs are not a collection of articles. Instead, readers expect to find specific opinions, and a representation of the person doing the writing. When comparing blog entries to newspaper writing, it is helpful to think of the blogs being more similar to opinion columns and editorials than to headline articles. A blog’s voice will embody the approach the writer takes for communication. Blogs often use humor, sarcasm, self-deprecation, irony, over-the-top seriousness, or other approaches to create a voice that captures the readers’ attention.

A second attribute of a blog’s personality is the frequency with which articles are published. Remember blogs are a form of technology that allows the writer’s material to be instantly available to the public. Timely material can be published and a sense of immediacy may be expected of the blog. So, when a significant event occurs, it is helpful to update the blog right away. It is also helpful for the readers if the writer of the blog never allows more than a predetermined time to pass without adding an article. Depending on the audience and the goals for a blog, this might be a day, a week, or some other time frame. Most people subscribe to blogs so your updates will automatically become available to them when you publish an entry. It can be a fine balance between too many entries and not enough. By monitoring your blog’s traffic statistics, you can eventually determine a good entry frequency approach.

Blog style can also be important to success and readership. A blog that looks amateurish will reflect on readers’ perceptions of your business. Most blog hosting sites offer themes which are preformatted configurations. Themes may be free or they may be premium and cost money. Thousands of customizable themes are available for use on WordPress.

Finally, blogs need to exhibit passion for the subject covered. They work best as direct-to-the-point entries that don’t get too wordy or long. The following suggestions can help a writer ensure their material conveys passion:

Read Fresh and Though-Provoking Material: Don’t limit your reading to current news and the same blog entries that everyone else reads. The writing in your blog will reflect it. It will lack freshness and fail to have a unique voice. Writing output directly relates to reading input. Absorb new and fresh ideas by observing the world, by talking to people working in related areas, by reading old and usual books, and by spending time reflecting and thinking. It is possible to discover useful subject matter not related to your blog that will add value because of the author’s style or way of approaching topics. It is possible to find unexpected inspiration and new ways of viewing your topics from these alternative sources.

Blogs Don’t Need to be Balanced: Blogs are useful in conveying an opinion. Remember, people reading blogs will read more than just your company blog. For a specific blog entry, it is better to choose a direction and make a strong case for it. Reader comments can provide alternative points of view and perhaps build a case for the opposing set of arguments. This is a good way to create a discussion online. If an entry is meant to influence readers, provide them with the best arguments for your opinion. This will convey passion.

Passion becomes the elusive but essential component to powerful and compelling writing. A blog entry with passion will unleash the opinions of others and compel them to reply and provide their thoughts to the community a business blog seeks to build. Passion will ensure a blog’s message is carried beyond the website. Good writing may challenge opinions, offer alternatives to the traditional, and even offend or scare some readers. A passionate entry may be proven wrong and perhaps ruffle feathers but it will change minds and help build a reader base.

From: Web 2.0 and Social Media for Business by Roger McHaney, 2012

Free Textbook: Web 2.0 and Social Media for Business

Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers. This book provides a general understanding of using blogs, podcasts, live streaming, wikis, social buzz, social media, and more to enable businesses to rethink their approach and leverage new digital media’s advantages. It covers theoretical concepts such as RSS feeds and practical examples such as constructing a WordPress blog  in detail. Other topics examined from a business perspective include Facebook, LinkedIn, Twitter, Reddit, Tumblr, Pinterest, Klout, and others. This free textbook provides information about the changing digital environment and how it impacts modern business practices.

Download it here: http://bookboon.com/en/textbooks/it-programming/web-2-0-and-social-media-for-business

Facebook for Friends ** and Students **

Most people are happy to use Facebook without worrying about its more sophisticated capabilities. Others might want to take it to the next level and use it to communicate with more than one audience. For instance, a teacher might have personal messages posted but may also want to use Facebook to reach students. This is done using custom lists and privacy settings. For a long time, I didn’t realize these features existed. And as a teacher, I worried about mixing my personal life with my faculty role. Fortunately, Facebook provides a reasonable solution and once set up, managing more than one audience becomes easy.  Facebook permits profile owners to assign groups of friends to specific lists. For me, this means a Personal Friend List and a Student List. Privacy settings can be applied separately to each list so only certain material is visible to each group. For instance, I may not want my students to access photos and posts related to my family. Likewise, my personal friends really don’t want to see a student study guide. So how does this work? First, a list must be available. To create a new list, or add someone to an existing list, the profile owner can visit his or her group of Facebook friends on the profile page. Mouse over the name of the friend to be added to a specific list. When the dialog box appears, click on the ‘Friends’ button and a box with all available lists will appear (see Figure 1).

Figure 1: Creating Custom Friend Lists in Facebook

You may have to click on an item that says ‘show all lists’ to see lists you previously created. If you haven’t created the desired list previously, it is possible to do so from this same dialog box. Click on the list or lists for this particular friend. A check will appear next to the lists you have assigned. Once a friend is added to a list, content can be screened from their view more easily. How do you do this? In order to post information restricted to specific people, first create a post, load a video or add a photo as you normally would. Then, use the drop down box associated with the content to select the list of friends as an audience. As an example, Figure 2 shows how a post about a power outage will be made visible only to my family members. My students will not be aware of this posting. After posting the content, the settings can be modified to include more viewers.

Figure 2: Screening Content from All but Family in Facebook

Figures 3 and 4 show how this can be done using a drop down menu then adding lists or specific friends to a particular post. This is a very powerful capability in Facebook that makes it possible to use one account for multiple purposes. And for teachers, this can be very helpful! Using one list for students and another list for everyone else makes juggling the two worlds just a bit easier!

Figure 3: Changes to Make Content Visible to Selected Facebook Lists and Friends
Figure 4: Example of Making Content Visible to a List and Specific Friend





SOPA: Not Far Enough?!? Stop Subway Whistlers Too!

I usually don’t weigh in regarding my political opinions but when it comes to SOPA, I couldn’t resist. Keep in mind my perspective might be skewed because I am currently living in London where the US-centric view of the world is less predominant. So here it goes:

I am beginning to wonder if SOPA goes far enough. Here’s my case. I was sitting on the Tube the other day for a long time. The person next to me, a twenty-something fellow, well-dressed with stylish clothes, began whistling a Britany Spears song. I am sure his public broadcast was being enjoyed by more than just me. But then it occurred to me, has he paid the appropriate licensing fees to rebroadcast that material? If I had been at home in Kansas, I might have considered the prospect of a citizen’s arrest but as a foreigner, I wasn’t really in that position. Plus, for all I knew, maybe he had sent a royalty payment to Britany’s recording company.

This takes me back to my point….SOPA is NOT ENOUGH! I think SOPA needs a few additional clauses to cover whistlers, hummers, and, yes, even random chorus singers. They all should be required to display their license demonstrating their subscriptions are paid up before publicly (or even privately!) being allowed to reproduce the music in ANY form.

The US government could rely on citizen watchdogs first and then formally organize an enforcement agency to deal with violators. The enforcement will be tricky but that’s a detail Congress can organize later. Just think of how much better the world would be! As a tax payer, I would be happy to fork out the additional money required. An international enforcement branch could take care of overseas violators. And a Website could be maintained to let whistlers and hummers know what they can legally reproduce royalty free (e.g. old school tunes!). After all this goes through, no more unlicensed whistlers on the Tube in London…wouldn’t that be heaven?

One last thought, I mentioned this idea to a friend of mine. He brought up one more sticky point—singing in the shower. But, that is a no-brainer. Webcam enforcement could manage that for us easily! I am sure plenty of our congressmen would volunteer for that duty…Stop Sopa

Midwest Book Review: The Education Shelf

The New Digital Shoreline: How Web 2.0 and Millennials Are Revolutionizing Higher Education offers a fine survey of the complex effects of Web 2.0 on higher education, documenting forces that educators need to know about to modify interactions with students and peers. From understanding how the population of the new Web is different with different expectations to understanding the new mindset of Web 2.0, this is packed with details supporting a reinvention of higher education to meet these new perspectives – a support which goes beyond just adding new technology to the learning mix. Higher education collections must have this new approach. Post from MBR: The Education Shelf

Timeslicing in the Classroom

The classroom is going through a time of extreme change and transformation. It is interesting to observe the habits of the students during lectures. Many, particularly returning or older students, still take notes with pencil and paper. Others have preprinted PowerPoint slides downloaded from virtual learning environments and are highlighting those in class. Still others are using their laptops or, as in some of my classrooms, the university-owned desktop computers to annotate the slides during the lecture. Then there are the truly digitally inclined students. Several of them type notes directly into their email, instant messenger or Facebook account. One student even told me he was Twittering my lecture on a mobile device so he and his friends could review the notes later. I’ve asked my students who Facebook, Twitter, or IM the lectures about their habits. Some say they send the material to classmates they know. Others say they post the material to websites or social networking walls that have been created for the class. One student uses a virtual flashcard software package to take that day’s lecture material and transform it into a study aid. He makes it available to anyone who wants to see it and says students from other universities using the same textbook have worked with him to create decks of flashcards and other study material of their own initiative.

The tech-savvy millennials have begun to bring their “toys” to the classroom as tools. Currently, I experiment with permitting cell phones and smart devices in my classes. I ask students not to talk/social network on personal matters but to use the technology as a data input device for notes or recording class information. Some students take photos of images projected on the screen in class. My goal is to instill appropriate mobile-technology behaviors because they will be using these devices in their professional careers. As a teacher, should I be alarmed about their desire to stay connected? Quite the opposite, I believe. Information used to be my own private asset. That is no longer true. I knew the material, where to get it, and how to parcel it out to enable a fair and equitable exam that would motivate students to read, study, and hopefully learn. Now, instead, information is available to anyone that cares to use it. This is a good thing. No—a great thing! It will ultimately free everyone to make better use of their time and progress more rapidly. In addition to the methods of taking notes I’ve already mentioned, I’ve also observed the following in my classroom:

Video Recording: Students use cell phone cameras, digital cameras, webcams on their laptops, and even small video recorders to capture the lecture and post it on the Web or email it to a classmate who is not in class. Some students ask permission, and others just turn on their video-recording device and do it. This practice makes a professor want to be sure the lecture is accurate and articulate. That recording could be around for a long time. Some professors have posted policies about video recording to describe what is appropriate and what is not. Although none of my lectures (to my knowledge) have been posted to YouTube or another video-sharing site, I have heard from colleagues that this is happening.

Audio Recordings and Podcasts: It is much easier to create an audio track of a lecture than a video. Although this may not be too effective in some courses, in others it works fine. The idea of audio recording has been around for a long time. I remember in my undergraduate years receiving a tiny tape recorder from my parents as a gift and then using it to record complicated lectures for which note-taking was difficult. I would listen to certain parts of the lecture a couple of times until it made more sense. That same technique is being used today with one major difference: Once a digital recording is made it can be copied, emailed, posted, distributed, podcasted, and so forth. I am not so vain as to believe that’s what happens to my lectures, but once in existence, the digital artifact takes on an existence of its own completely out of the professor’s control.

A variety of Web 2.0 tools are being used by students for note taking and classroom enhancement. Details of these technologies and ideas for formalizing their use in teaching will be covered in chapters 4 and 5. Brief examples of studant-initiated uses follow.

Wikis: I have noticed two types of student-initiated wikis emerging recently. One is a space made available by teachers. Students are invited to contribute their notes as shared content in productive ways. Generally, these wikis are “reset” at the end of a semester so the next group of students can enjoy the same learning benefits as the previous one. A few wikis using this model are more persistent, and subsequent classes start with the existing material and continue upgrading and improving it. Students add to the wiki during or after class using laptops, mobile devices, or other computing platforms.

The second type of wiki is fully student created. It usually persists beyond the semester. These wikis are often oriented toward important information for exams and may provide answers for chapter end questions. Wikis such as these often are maintained by student organizations (e.g., sororities or fraternities). In my opinion, these wikis will eventually become larger and more interconnected. Students from all around the world can add material based on class subject, textbook, or other attribute to engage in global learning and information-exchange experiences.

Blogs: Several students blog their classroom notes, but this lacks the power of community development The students who blog report they use it as a tool of convenience and to avoid losing notes if their computer crashes or they misplace their USB drive.

Twitter (Microblogging): When smart mobile devices are permitted in class, Twitter and microblogging becomes a viable tool. Students can text small messages about class content, important concepts, reminders, and other material to themselves. Twitter can also permit students to organize and interact with classmates who share their tweets with one another. A historical record of their tweets becomes available on the Web and can be used as a basis for studying or creating a more detailed set of notes later. Several of my students tell me that Twittering during class has improved their ability to recall important concepts and gives them a huge advantage when it comes to studying.

Social Networking: It almost goes without saying that today’s tech-savvy millennial uses social networking as an education enhancement tool. I have students Facebooking in class every day. Once during my lecture, I used my laptop to send messages to a couple of students I knew were on Facebook. I watched their expressions change and sheepish smiles creep across their faces. Did they stop Facebooking? Of course not. They were using it to jointly take notes and create a record of the class lecture. At the same time they were chatting. In the true timeslicing sense of a tech-savvy millennial, they were also posting comments, humorous in their minds I’m sure, and browsing through a couple of websites, reading up on the upcoming K-State football game.

I frequently see my daughter doing homework while communicating with her friends who are logged in to Facebook. Is this bad? Something we should stop? Of course not. They are learning in teams in a cooperative way. This is what we’ve been trying to teach, but without such a useful tool. Leave it to them to learn on their own, especially because networking has become truly useful, beneficial, and fun.

Cell Phones and Smart Mobile Devices: In the survey I hand out to tech-savvy millennials during my high school talks, one finding remains constant: the universal love of cell phones and smart mobile devices. One question asks which technology they would be unable to survive without. In my youth, it was television. Then, over time, video games (like Nintendo 64) gained favor, giving way to computers with Internet access. Now, overwhelmingly, 90 + percent of student respondents cite smart mobile devices as the technology that makes their lives worth living! They are the ultimate timeslicer’s tool. Many tech-savvy millennials consider text messaging, Internet, music, digital imaging, voice, and video all as integral and natural parts of their mobile devices.

After giving the survey, I often ask the students why they can’t live without smart mobile devices but can live without the Internet. One student in the back yelled out: “My phone is the Internet so I don’t need it separately.” The others murmured in agreement. It wasn’t the point I was trying to make, but it illuminated the topic. The tech-savvy millennial doesn’t necessarily see a dividing point between their mobile phone, digital networks, and themselves. The student feels part of the system, a node on the network. So for a timeslicer, a mobile device provides the ability to walk, talk, listen to music, snap photos, and text a friend at nearly the same time. This tool, which I still fumble with, has become the symbol of a generation, and anytime a teacher takes them “offline” and makes them shut off their mobile devices, these students feel stressed. Mobile devices are data-entry tools for the tech-savvy millennial and are the key interface point that makes them a node on the Web.

Instant Messaging and Texting: A quick and dirty, less persistent social networking application, students often use IM as a computer-mediated communication technique that enables classroom note taking. IM uses laptops and computers as a platform. Texting is the same thing done with mobile devices. You can imagine all the possibilities this technology enables. On the simplest level, answers to in-class problems can be exchanged. This, of course, is not how a teacher hopes students will use their capabilities. Taking it one step further, if homework or in-class assignments are being completed, students may compare their results and explore why certain answers differ. In a sense, this helps them understand where they went wrong and how to fix their errors. Along these same lines, I have seen students photograph solutions to math problems and then share the documents using IM software. In an ideal world, students would work together to take lecture notes and then cooperatively solve in-class problems to understand concepts.

Live Streaming: One period, I had an international student in class position a small Webcam on her desk and point it toward me as I lectured. Afterward, I approached her, assuming she had digitally recorded the lecture for later use. There was no recording, she said. Instead the entire lecture had been streamed out through a website called Stickam.com. A friend of hers was traveling and unable to attend class that day but had watched it remotely through Stickam’s live broadcasting capabilities.

Tablet Devices: The release of Apple’s iPad tablet device impacted the classroom almost immediately. It makes functions performed on smart mobile devices easier with a larger screen and smoother interface. Wikis, blogs, IM, and social networking all become more manageable. Students use tablets to view class material posted in VLEs or on websites. Electronic textbooks can be accessed and annotated during class on these devices. Podcasts can be obtained easily from iTunes University. Students are able to take better notes and store, email, or microblog these out to themselves and their friends. In many ways, this class of devices may become the unifying educational platform for our students.


Hamilton, J. (2008, October 2). Think you’re multitasking? Think again. Retrieved September 18, 2010, from NPR.org: a title= href=http://www.npr.org/templates/story/storyhttp://www.npr.org/templates/story/story/a .php?storyId=95256794

Laxmisan, A., Hakimzada, F., Sayan, O. R. (2007). The multitasking clinician: Decision-making and cognitive demand during and after team handoffs in emergency care. International Journal of Medical Informatics 76(11), 801-811.

Wikipedia. (2010b). Computer multitasking. Retrieved September 2010, froma title= href=http://en.wikipedia.org/wiki/Computer_multitaskinghttp://en.wikipedia.org/wiki/Computer_multitasking/a

Ophir, E., Nass, C., Wagner, A. D. (2010). Cognitive control in media multi-taskers. Proceedings of the National Academy of Sciences of the United States of America [PDF] (pp. 15583-15587). Retrieved froma title= href=http://www.pnas.org/content/106/37/15583.full.pdf+htmlhttp://www.pnas.org/content/106/37/15583.full.pdf+html/a

Originally posted at: http://derekbruff.com/site/tomprof/?p=139

From: Chapter Two, Indigenous Populations on the Shoreline in the book, The New Digital Shoreline: How Web 2.0 and Millennials Are Revolutionizing Higher Education, by Roger McHaney. Published by Stylus Publishing, LLC. 22883 Quicksilver Drive, Sterling Virginia 20166-2102. [http://www.styluspub.com/] Copyright © 2011Stylus Publishing, LLC. All rights reserved. Reprinted with permission.

K-State Press Release

Keeping up with the tech-savvy: Professor’s new book looks at how smartphones, tablet computers reshaping learning and teaching

MANHATTAN — College students are bringing their playthings — laptops, smartphones, tablet computers — into the classroom, and that’s good news for professors and for higher education, according to a Kansas State University expert.

Roger McHaney, a K-State management professor who specializes in education technology and training, is the author of the new book, “The New Digital Shoreline: How Web 2.0 and Millennials are Revolutionizing Higher Education.”

McHaney, the Daniel D. Burke Chair for Exceptional Faculty and a university distinguished teaching scholar, says professors shouldn’t view today’s mobile information devices as distractions, but rather as tools for learning. In his book, he makes the case for changes institutions must make to attract and engage today’s students.

“Two forces beyond our control — Web. 2.0 and tech-savvy millennials on campus — are shaping what I call the new digital shoreline of higher education,” McHaney said.

McHaney says his book, released by Stylus, is a tool for new and seasoned teachers to understand how today’s students get their information and how things like smartphones can help professors teach in new and improved ways.

“Web 2.0, social media and the constant flow of information that we are all exposed to are not only changing the way that we communicate, but the way students learn and professors teach,” he said. “Mobile apps, content sharing and these tech-savvy students can become assets in the classroom, even if they sometimes seem distracting.”

McHaney said that new ways of communicating with students can help create a base for lifelong learning.

“These students are motivating us to see the potential of the vast, co-created information resources within interconnected nodes,” he said. “We’re being challenged to rethink information creation, storage and delivery.”

Mobile information devices also provide students with new capabilities.

“They are time-slicers, shape-shifters, creators and mobile connectors. Their playthings will be the tools of their future,” he said.

The book’s eight chapters cover such subjects as platforms for learning, Web 2.0 and social learning, what students are finding on this new digital shoreline, what teachers can do beyond just adding new technology and more.

Along with education technology, McHaney’s research areas include discrete event simulation, computer-mediated communication systems and organization computing. His work has been published in numerous journals and he has lecture around the world. McHaney has written for textbooks and he has developed a variety of instructional materials, including ELATEwiki.

From: http://www.k-state.edu/media/newsreleases/oct11/mchaney100611.html