Tag Archives: social media

Web 2.0 and Social Media for Business 2nd Edition

The 2nd Edition of the free textbook, Web 2.0 and Social Media for Business from Ventus /Bookboon is now available from this Website: http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook

It includes a number of new topics with a full chapter expanding coverage of Twitter and a section on Instagram. This book is a great resource for anyone using Social Media in business or trying to decide how to best develop a strategy for using Web 2.0.

The book can be loaded on a e-reader for easy access. Take a look!!

Social Media for Business Image.

 

Blog Personality

Image from: PresenterMedia.com

Effective use of blogs in a business setting requires understanding several key attributes. Among these are: voice, frequency, style, and passion. Each attribute represents a component of an overall personality for the blog and will determine the types of audience that will find the blog useful or interesting. Blogs can be written from many different perspectives. A blog’s voice refers to the way the entries are presented and worded. For most blogs, this means a departure from a journalism type voice where facts and events are described, and instead creating an everyday conversation that makes the messages sound personal to the readers. Most blogs are not a collection of articles. Instead, readers expect to find specific opinions, and a representation of the person doing the writing. When comparing blog entries to newspaper writing, it is helpful to think of the blogs being more similar to opinion columns and editorials than to headline articles. A blog’s voice will embody the approach the writer takes for communication. Blogs often use humor, sarcasm, self-deprecation, irony, over-the-top seriousness, or other approaches to create a voice that captures the readers’ attention.

A second attribute of a blog’s personality is the frequency with which articles are published. Remember blogs are a form of technology that allows the writer’s material to be instantly available to the public. Timely material can be published and a sense of immediacy may be expected of the blog. So, when a significant event occurs, it is helpful to update the blog right away. It is also helpful for the readers if the writer of the blog never allows more than a predetermined time to pass without adding an article. Depending on the audience and the goals for a blog, this might be a day, a week, or some other time frame. Most people subscribe to blogs so your updates will automatically become available to them when you publish an entry. It can be a fine balance between too many entries and not enough. By monitoring your blog’s traffic statistics, you can eventually determine a good entry frequency approach.

Blog style can also be important to success and readership. A blog that looks amateurish will reflect on readers’ perceptions of your business. Most blog hosting sites offer themes which are preformatted configurations. Themes may be free or they may be premium and cost money. Thousands of customizable themes are available for use on WordPress.

Finally, blogs need to exhibit passion for the subject covered. They work best as direct-to-the-point entries that don’t get too wordy or long. The following suggestions can help a writer ensure their material conveys passion:

Read Fresh and Though-Provoking Material: Don’t limit your reading to current news and the same blog entries that everyone else reads. The writing in your blog will reflect it. It will lack freshness and fail to have a unique voice. Writing output directly relates to reading input. Absorb new and fresh ideas by observing the world, by talking to people working in related areas, by reading old and usual books, and by spending time reflecting and thinking. It is possible to discover useful subject matter not related to your blog that will add value because of the author’s style or way of approaching topics. It is possible to find unexpected inspiration and new ways of viewing your topics from these alternative sources.

Blogs Don’t Need to be Balanced: Blogs are useful in conveying an opinion. Remember, people reading blogs will read more than just your company blog. For a specific blog entry, it is better to choose a direction and make a strong case for it. Reader comments can provide alternative points of view and perhaps build a case for the opposing set of arguments. This is a good way to create a discussion online. If an entry is meant to influence readers, provide them with the best arguments for your opinion. This will convey passion.

Passion becomes the elusive but essential component to powerful and compelling writing. A blog entry with passion will unleash the opinions of others and compel them to reply and provide their thoughts to the community a business blog seeks to build. Passion will ensure a blog’s message is carried beyond the website. Good writing may challenge opinions, offer alternatives to the traditional, and even offend or scare some readers. A passionate entry may be proven wrong and perhaps ruffle feathers but it will change minds and help build a reader base.

From: Web 2.0 and Social Media for Business by Roger McHaney, 2012

Free Textbook: Web 2.0 and Social Media for Business

Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers. This book provides a general understanding of using blogs, podcasts, live streaming, wikis, social buzz, social media, and more to enable businesses to rethink their approach and leverage new digital media’s advantages. It covers theoretical concepts such as RSS feeds and practical examples such as constructing a WordPress blog  in detail. Other topics examined from a business perspective include Facebook, LinkedIn, Twitter, Reddit, Tumblr, Pinterest, Klout, and others. This free textbook provides information about the changing digital environment and how it impacts modern business practices.

Download it here: http://bookboon.com/en/textbooks/it-programming/web-2-0-and-social-media-for-business

Facebook for Friends ** and Students **

Most people are happy to use Facebook without worrying about its more sophisticated capabilities. Others might want to take it to the next level and use it to communicate with more than one audience. For instance, a teacher might have personal messages posted but may also want to use Facebook to reach students. This is done using custom lists and privacy settings. For a long time, I didn’t realize these features existed. And as a teacher, I worried about mixing my personal life with my faculty role. Fortunately, Facebook provides a reasonable solution and once set up, managing more than one audience becomes easy.  Facebook permits profile owners to assign groups of friends to specific lists. For me, this means a Personal Friend List and a Student List. Privacy settings can be applied separately to each list so only certain material is visible to each group. For instance, I may not want my students to access photos and posts related to my family. Likewise, my personal friends really don’t want to see a student study guide. So how does this work? First, a list must be available. To create a new list, or add someone to an existing list, the profile owner can visit his or her group of Facebook friends on the profile page. Mouse over the name of the friend to be added to a specific list. When the dialog box appears, click on the ‘Friends’ button and a box with all available lists will appear (see Figure 1).

Figure 1: Creating Custom Friend Lists in Facebook

You may have to click on an item that says ‘show all lists’ to see lists you previously created. If you haven’t created the desired list previously, it is possible to do so from this same dialog box. Click on the list or lists for this particular friend. A check will appear next to the lists you have assigned. Once a friend is added to a list, content can be screened from their view more easily. How do you do this? In order to post information restricted to specific people, first create a post, load a video or add a photo as you normally would. Then, use the drop down box associated with the content to select the list of friends as an audience. As an example, Figure 2 shows how a post about a power outage will be made visible only to my family members. My students will not be aware of this posting. After posting the content, the settings can be modified to include more viewers.

Figure 2: Screening Content from All but Family in Facebook

Figures 3 and 4 show how this can be done using a drop down menu then adding lists or specific friends to a particular post. This is a very powerful capability in Facebook that makes it possible to use one account for multiple purposes. And for teachers, this can be very helpful! Using one list for students and another list for everyone else makes juggling the two worlds just a bit easier!

Figure 3: Changes to Make Content Visible to Selected Facebook Lists and Friends
Figure 4: Example of Making Content Visible to a List and Specific Friend

 

 

 

 

Midwest Book Review: The Education Shelf

The New Digital Shoreline: How Web 2.0 and Millennials Are Revolutionizing Higher Education offers a fine survey of the complex effects of Web 2.0 on higher education, documenting forces that educators need to know about to modify interactions with students and peers. From understanding how the population of the new Web is different with different expectations to understanding the new mindset of Web 2.0, this is packed with details supporting a reinvention of higher education to meet these new perspectives – a support which goes beyond just adding new technology to the learning mix. Higher education collections must have this new approach. Post from MBR: The Education Shelf