Web 2.0 applications and social media have provided new venues for businesses to inform, understand and connect with their customers. This book provides a general understanding of using blogs, podcasts, live streaming, wikis, social buzz, social media, and more to enable businesses to rethink their approach and leverage new digital media’s advantages. It covers theoretical concepts such as RSS feeds and practical examples such as constructing a WordPress blog in detail. Other topics examined from a business perspective include Facebook, LinkedIn, Twitter, Reddit, Tumblr, Pinterest, Klout, and others. This free textbook provides information about the changing digital environment and how it impacts modern business practices.